The massive technological advancements around the world have created
significant challenging competition among companies where each of the
companies tries to attract the customers using different techniques. One
of the recent tech- niques is Augmented Reality (AR). The AR is a new
technology which is capable of presenting possibilities that are
difficult for other technologies to offer and meet. Nowadays, numerous
augmented reality applications have been used in the industry of
different kinds and disseminated all over the world. AR will really
alter the way individuals view the world. The AR is yet in its initial
phases of research and development at different colleges and high-tech
institutes. Throughout the last years, AR apps became transportable and
generally available on various devices. Besides, AR be- gins to occupy
its place in our audio-visual media and to be used in various fields in
our life in tangible and exciting ways such as news, sports and is used
in many domains in our life such as electronic commerce, promotion,
design, and business. In addition, AR is used to facilitate the learning
whereas it enables students to access location-specific infor- mation
provided through various sources. Such growth and spread of AR applications pushes organizations to compete one another, every one of
them exerts its best to gain the customers. This paper provides a
comprehensive study of AR including its history, architecture,
applications, current challenges and future trends.
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